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the business of creativity
ABOUT US

The trade paper for the creator economy.

The Collab Report covers the business between creators and brands: the deals, the platforms, the money and the people who make it work.

What we do

News

Daily reporting on brand partnerships, platform payouts, funding, acquisitions and policy changes that affect how creators earn.

Insights

Data, rate guides and market sizing that help creators, brands and agencies price work and plan budgets.

Features & opinion

Longer reporting on where the industry is heading, plus clearly labelled opinion from our editorial board.

Our newsroom

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Maya Okafor

Senior Reporter, Platforms

Maya covers YouTube, TikTok, Instagram and Twitch, from payout changes to new creator tools. She also leads our investigations.

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Daniel Reyes

Reporter, Brands & Deals

Daniel reports on brand partnerships, creator rates, talent management and the deals that move money across the industry.

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Lena Hart

Reporter, Policy & Regulation

Lena follows the laws and rules shaping creator work, including child influencer protections, AI labelling and tax status.

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Priya Nandakumar

Data Editor

Priya runs our data desk, building the market sizing, rate benchmarks and reports behind our Insights section.

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Tom Whitfield

Features Editor

Tom edits our features and long reads on the history and future of the creator economy.

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Editorial Board

Opinion

Unsigned editorials reflect the view of The Collab Report's editors as a group. They are always labelled Opinion.

How we work

We check facts, name our sources and correct mistakes openly. Advertising never buys coverage. Read our editorial standards, or contact the newsroom with tips, press releases or corrections. Want to join us? See careers.